Marketers face a difficult job in an environment where there is incredible product confusion, media fragmentation and increasing cynicism in what companies have to say in their marketing and communications. Consumers are turning to each other to help guide the decisions they make and products to buy. The rise of social media has amplified this trend because people are connected in more ways. Soup taps into this trend and provides a win win solution for both consumers and brands. We match Soupers with the right brands and they get access to cool stuff such as products before they launch, samples to share with friends, and exclusive behind-the-scene access. In return, the brand obtains a people powered media channel delivering proven sales success.
Soup have worked with many of the large and not-so-large brands in Australia building impactful word-of-mouth for brands such as Nestle, Uncle Tobys, Nescafe, Penguin, Huggies, Kellogg’s, Renault, Commonwealth Bank, Sony, Panasonic, Heart Foundation, Airwick, Johnson & Johnson, Tooheys Extra Dry, XXXXGold and Boags.